admin:online-platform-cms:google-events

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admin:online-platform-cms:google-events [2023/12/11 13:10] – evaldas-luksysadmin:online-platform-cms:google-events [2024/05/09 06:34] (current) – [Events and their data (GTM):] evaldas-luksys
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   * **withdrawalSuccess** (//When user makes a successful withdrawal//)   * **withdrawalSuccess** (//When user makes a successful withdrawal//)
   * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)   * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)
 +  * **viewContent** (//When the user visits Live/Prematch/Outright single event//)
 +  * **registrationFormOpen** (//When the registration form opens //)
  
 ====== Events and their data (GA): ====== ====== Events and their data (GA): ======
Line 55: Line 57:
 <code> <code>
 { {
-  // Data sent to GA 
   action: SLIP_TYPE,   action: SLIP_TYPE,
   event_category: 'slip_buy',   event_category: 'slip_buy',
Line 73: Line 74:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'addBetToBettingSlip',   action: 'addBetToBettingSlip',
-   
-  // Data sent to GTM 
-  action: 'addBetToBettingSlip', 
-  gameModuleName: GAME_MODULE_NAME, 
-  eventUUIDS: EVENT_UUIDS, 
-  market: MARKET, 
-  selection: SELECTED, 
 } }
- 
-GAME_MODULE_NAME represents game module from the APP. For instance, 'prematch', 'keno', 'horses', etc... 
-EVENT_UUIDS is an array containing event uuids, e.g., '3ce479b2-31aa-56e5-945d-5e3da9d3d0e7'. 
-MARKET is bet market. 
-SELECTED is bet selection. 
- 
 </code> </code>
 **depositSuccess** **depositSuccess**
 <code> <code>
 { {
-  // Data sent to GA 
   action: METHOD,   action: METHOD,
   event_category: 'deposit',   event_category: 'deposit',
   event_label: USER_ID,   event_label: USER_ID,
-  value: AMOUNT, 
-   
-  // Data sent to GTM 
-  event: 'depositSuccess', 
-  action: METHOD, 
-  category: 'deposit', 
-  label: USER_ID, 
   value: AMOUNT,   value: AMOUNT,
 } }
Line 111: Line 90:
 AMOUNT is user's deposit amount AMOUNT is user's deposit amount
 </code> </code>
 +
 **withdrawalSuccess** **withdrawalSuccess**
 <code> <code>
 { {
-  // Data sent to GA 
   action: METHOD,   action: METHOD,
   event_category: 'withdrawal',   event_category: 'withdrawal',
   event_label: USER_ID,   event_label: USER_ID,
-  value: AMOUNT, 
-   
-  // Data sent to GTM 
-  event: 'withdrawalSuccess', 
-  action: METHOD, 
-  category: 'withdrawal', 
-  label: USER_ID, 
   value: AMOUNT,   value: AMOUNT,
 } }
Line 136: Line 108:
 <code> <code>
 { {
-  // Data sent to GA 
-  action: 'click', 
-  event_category: 'deposit', 
-  event_label: LABEL, 
-  value: 1, 
-   
-  // Data sent to GTM 
-  event: 'myAccountMenuDepositButtonClick', 
   action: 'click',   action: 'click',
   event_category: 'deposit',   event_category: 'deposit',
Line 153: Line 117:
 </code> </code>
  
-====== Events and their data (GTAG): ======+**viewContent** 
 +<code> 
 +{ 
 +  action: 'viewContent', 
 +  event_label: CONTENT NAME, 
 +}
  
-**registrationInit**+CONTENT NAME is event name. 
 +</code> 
 + 
 +**registrationFormOpen**
 <code> <code>
 { {
-  // Data sent to GA +  action: 'registration_form_open', 
-  action: 'registration_init', +  category: registration, 
-  event_category: 'registration', +} 
-   +</code> 
-  // Data sent to GTM + 
-  event: 'registrationInit',+====== Events and their data (GTM): ====== 
 + 
 +**gtm-registrationInit** 
 +<code> 
 +{ 
 +  event: 'gtm-registrationInit',
   action: 'registration_init',   action: 'registration_init',
   category: 'registration',   category: 'registration',
Line 169: Line 146:
 </code> </code>
  
-**registrationConfirmationKey**+**gtm-registrationConfirmationKey**
 <code> <code>
 { {
-  // Data sent to GA +  event: 'gtm-registrationConfirmationKey',
-  action: 'confirmation_key', +
-  event_category: 'registration', +
-   +
-  // Data sent to GTM +
-  event: 'registrationConfirmationKey',+
   action: 'confirmation_key',   action: 'confirmation_key',
   category: 'registration',   category: 'registration',
Line 183: Line 155:
 </code> </code>
  
-**registrationFinished**+**gtm-registrationFinished**
 <code> <code>
 { {
-  // Data sent to GA +  event: 'gtm-registrationFinished',
-  action: 'finished', +
-  event_category: 'registration', +
-   +
-  // Data sent to GTM +
-  event: 'registrationFinished',+
   action: 'finished',   action: 'finished',
   category: 'registration',   category: 'registration',
 +  userID: USER_ID
 } }
 +
 +USER_ID is current user id
 </code> </code>
  
-**login**+**gtm-login**
 <code> <code>
 { {
-  event: 'login',+  event: 'gtm-login',
   action: 'login',   action: 'login',
   category: 'authorization',   category: 'authorization',
 +  userID: USER_ID
 } }
 +
 +USER_ID is current user id
 </code> </code>
  
-**logout**+**gtm-logout**
 <code> <code>
 { {
-  event: 'logout',+  event: 'gtm-logout',
   action: 'logout',   action: 'logout',
   category: 'authorization',   category: 'authorization',
Line 215: Line 188:
 </code> </code>
  
-**slipBuy**+**gtm-slipBuy**
 <code> <code>
 { {
-  event: 'slipBuy',+  event: 'gtm-slipBuy',
   action: SLIP_TYPE,   action: SLIP_TYPE,
   category: 'slip_buy',   category: 'slip_buy',
Line 238: Line 211:
 AMOUNT is total betting slip amount. AMOUNT is total betting slip amount.
 WALLET_TYPE is wallet type used when purchasing a slip - 'main', 'promo' or 'bonus' WALLET_TYPE is wallet type used when purchasing a slip - 'main', 'promo' or 'bonus'
 +</code>
 +
 +**gtm-addBetToBettingSlip**
 +<code>
 +{
 +  action: 'gtm-addBetToBettingSlip',
 +  gameModuleName: GAME_MODULE_NAME,
 +  eventUUIDS: EVENT_UUIDS,
 +  market: MARKET,
 +  selection: SELECTED,
 +}
 +
 +GAME_MODULE_NAME represents game module from the APP. For instance, 'prematch', 'keno', 'horses', etc...
 +EVENT_UUIDS is an array containing event uuids, e.g., '3ce479b2-31aa-56e5-945d-5e3da9d3d0e7'.
 +MARKET is bet market.
 +SELECTED is bet selection.
 +
 +</code>
 +
 +**gtm-depositSuccess**
 +<code>
 +{
 +  event: 'gtm-depositSuccess',
 +  action: METHOD,
 +  category: 'deposit',
 +  label: USER_ID,
 +  value: AMOUNT,
 +  userID: USER_ID,
 +  amount: AMOUNT,
 +  depositsCount: DEPOSIT_COUNT,
 +}
 +
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
 +USER_ID is current user id
 +AMOUNT is user's deposit amount
 +DEPOSIT_COUNT is the number of initiated deposit, e.g. 1, 2, 3, ... (meaning 1st deposit, 2nd deposit, ...)
 +</code>
 +
 +**gtm-withdrawalSuccess**
 +<code>
 +{
 +  event: 'gtm-withdrawalSuccess',
 +  action: METHOD,
 +  category: 'withdrawal',
 +  label: USER_ID,
 +  value: AMOUNT,
 +}
 +
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
 +USER_ID is current user id
 +AMOUNT is user's withdrawals amount
 +</code>
 +
 +**gtm-myAccountMenuDepositButtonClick**
 +<code>
 +{
 +  event: 'gtm-myAccountMenuDepositButtonClick',
 +  action: 'click',
 +  event_category: 'deposit',
 +  event_label: LABEL,
 +  value: 1,
 +}
 +
 +LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
 +</code>
 +
 +**gtm-viewContent**
 +<code>
 +{
 +   event: 'gtm-viewContent',
 +   action: 'viewContent',
 +   label: CONTENT NAME,
 +   eventUUIDS: [CONTENT ID],
 +   contentName: CONTENT NAME,
 +}
 +
 +CONTENT NAME is event name.
 +CONTENT ID is event uuid.
 +</code>
 +
 +**gtm-registrationFormOpen**
 +<code>
 +{
 +   event: 'gtm-registrationFormOpen',
 +   action: 'registration_form_open',
 +   category: registration,
 +}
 </code> </code>
  • admin/online-platform-cms/google-events.1702300207.txt.gz
  • Last modified: 2023/12/11 13:10
  • by evaldas-luksys