admin:online-platform-cms:google-events [Aardvark Technologies Wiki]

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====== Google Analytics/Google Tag Manager events ======

Currently website sends these events to GA/GTM platforms:

  * **registrationInit** (//When user clicks Send Code button//)
  * **registrationConfirmationKey** (//When user enters confirmation key and clicks Verify button//)
  * **registrationFinished** (//When user clicks Create Account button//)
  * **login** (//When user logs in//)
  * **logout** (//when user logs out//)
  * **slipBuy** (//When user buys slip//)
  * **addBetToBettingSlip** (//After adding bet to betting slip //)
  * **depositSuccess** (//When user makes a successful deposit//)
  * **withdrawalSuccess** (//When user makes a successful withdrawal//)
  * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)
  * **viewContent** (//When the user visits Live/Prematch/Outright single event//)

====== Events and their data (GA): ======

**registrationInit**
<code>
{
  action: 'registration_init',
  event_category: 'registration',
}
</code>

**registrationConfirmationKey**
<code>
{
  action: 'confirmation_key',
  event_category: 'registration',
}
</code>
**registrationFinished**
<code>
{
  action: 'finished',
  event_category: 'registration',
}
</code>
**login**
<code>
{
  action: 'login',
  event_category: 'authorization',
}
</code>
**logout**
<code>
{
  action: 'logout',
  event_category: 'authorization',
}
</code>
**slipBuy**
<code>
{
  action: SLIP_TYPE,
  event_category: 'slip_buy',
  event_label: USER_ID,
}

SLIP_TYPE can be:
- 'fastbet' (when user is logged out)
- 'bet' (when user is logged in)

USER_ID can be:
- user id when the user is logged in
- 'null' when the user is logged out
</code>

**addBetToBettingSlip**
<code>
{
  action: 'addBetToBettingSlip',
}
</code>
**depositSuccess**
<code>
{
  action: METHOD,
  event_category: 'deposit',
  event_label: USER_ID,
  value: AMOUNT,
}

METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
USER_ID is current user id
AMOUNT is user's deposit amount
</code>

**withdrawalSuccess**
<code>
{
  action: METHOD,
  event_category: 'withdrawal',
  event_label: USER_ID,
  value: AMOUNT,
}

METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
USER_ID is current user id
AMOUNT is user's withdrawals amount
</code>

**myAccountMenuDepositButtonClick**
<code>
{
  action: 'click',
  event_category: 'deposit',
  event_label: LABEL,
  value: 1,
}

LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
</code>

**viewContent**
<code>
{
  action: 'viewContent',
  event_label: CONTENT NAME,
}

CONTENT NAME is event name.
</code>

====== Events and their data (GTM): ======

**gtm-registrationInit**
<code>
{
  event: 'gtm-registrationInit',
  action: 'registration_init',
  category: 'registration',
}
</code>

**gtm-registrationConfirmationKey**
<code>
{
  event: 'gtm-registrationConfirmationKey',
  action: 'confirmation_key',
  category: 'registration',
}
</code>

**gtm-registrationFinished**
<code>
{
  event: 'gtm-registrationFinished',
  action: 'finished',
  category: 'registration',
  userID: USER_ID
}

USER_ID is current user id
</code>

**gtm-login**
<code>
{
  event: 'gtm-login',
  action: 'login',
  category: 'authorization',
  userID: USER_ID
}

USER_ID is current user id
</code>

**gtm-logout**
<code>
{
  event: 'gtm-logout',
  action: 'logout',
  category: 'authorization',
}
</code>

**gtm-slipBuy**
<code>
{
  event: 'gtm-slipBuy',
  action: SLIP_TYPE,
  category: 'slip_buy',
  label: USER_ID,
  eventUUIDS: EVENT_UUIDS,
  amount: AMOUNT,
  walletType: WALLET_TYPE;
}

SLIP_TYPE can be:
- 'fastbet' (when user is logged out)
- 'bet' (when user is logged in)

USER_ID can be:
- user id when the user is logged in
- 'null' when the user is logged out

EVENT_UUIDS is an array of event uuids, e.g. b78a17bc-17e9-52f8-b8d0-7db8ccdeda9d.
AMOUNT is total betting slip amount.
WALLET_TYPE is wallet type used when purchasing a slip - 'main', 'promo' or 'bonus'
</code>

**gtm-addBetToBettingSlip**
<code>
{
  action: 'gtm-addBetToBettingSlip',
  gameModuleName: GAME_MODULE_NAME,
  eventUUIDS: EVENT_UUIDS,
  market: MARKET,
  selection: SELECTED,
}

GAME_MODULE_NAME represents game module from the APP. For instance, 'prematch', 'keno', 'horses', etc...
EVENT_UUIDS is an array containing event uuids, e.g., '3ce479b2-31aa-56e5-945d-5e3da9d3d0e7'.
MARKET is bet market.
SELECTED is bet selection.

</code>

**gtm-depositSuccess**
<code>
{
  event: 'gtm-depositSuccess',
  action: METHOD,
  category: 'deposit',
  label: USER_ID,
  value: AMOUNT,
  userID: USER_ID,
  amount: AMOUNT,
  depositsCount: DEPOSIT_COUNT,
}

METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
USER_ID is current user id
AMOUNT is user's deposit amount
DEPOSIT_COUNT is the number of initiated deposit, e.g. 1, 2, 3, ... (meaning 1st deposit, 2nd deposit, ...)
</code>

**gtm-withdrawalSuccess**
<code>
{
  event: 'gtm-withdrawalSuccess',
  action: METHOD,
  category: 'withdrawal',
  label: USER_ID,
  value: AMOUNT,
}

METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
USER_ID is current user id
AMOUNT is user's withdrawals amount
</code>

**gtm-myAccountMenuDepositButtonClick**
<code>
{
  event: 'gtm-myAccountMenuDepositButtonClick',
  action: 'click',
  event_category: 'deposit',
  event_label: LABEL,
  value: 1,
}

LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
</code>

**gtm-viewContent**
<code>
{
   event: 'gtm-viewContent',
   action: 'viewContent',
   label: CONTENT NAME,
   eventUUIDS: [CONTENT ID],
   contentName: CONTENT NAME,
}

CONTENT NAME is event name.
CONTENT ID is event uuid.
</code>