admin:online-platform-cms:google-events

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admin:online-platform-cms:google-events [2022/11/03 17:04] – [Google Analytics/Google Tag Manager events] evaldas-luksysadmin:online-platform-cms:google-events [2024/05/09 06:26] – evaldas-luksys
Line 13: Line 13:
   * **withdrawalSuccess** (//When user makes a successful withdrawal//)   * **withdrawalSuccess** (//When user makes a successful withdrawal//)
   * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)   * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)
 +  * **viewContent** (//When the user visits Live/Prematch/Outright single event//)
 +  * **registrationFormOpen** (//When the registration form opens //)
  
-====== Events and their data: ======+====== Events and their data (GA): ======
  
 **registrationInit** **registrationInit**
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'registration_init',   action: 'registration_init',
   event_category: 'registration',   event_category: 'registration',
-   
-  // Data sent to GTM 
-  event: 'registrationInit', 
-  action: 'registration_init', 
-  category: 'registration', 
 } }
 </code> </code>
Line 33: Line 29:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'confirmation_key',   action: 'confirmation_key',
   event_category: 'registration',   event_category: 'registration',
-   
-  // Data sent to GTM 
-  event: 'registrationConfirmationKey', 
-  action: 'confirmation_key', 
-  category: 'registration', 
 } }
 </code> </code>
Line 46: Line 36:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'finished',   action: 'finished',
   event_category: 'registration',   event_category: 'registration',
-   
-  // Data sent to GTM 
-  event: 'registrationFinished', 
-  action: 'finished', 
-  category: 'registration', 
 } }
 </code> </code>
Line 59: Line 43:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'login',   action: 'login',
   event_category: 'authorization',   event_category: 'authorization',
-   
-  // Data sent to GTM 
-  event: 'login', 
-  action: 'login', 
-  category: 'authorization', 
 } }
 </code> </code>
Line 72: Line 50:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'logout',   action: 'logout',
   event_category: 'authorization',   event_category: 'authorization',
-   
-  // Data sent to GTM 
-  event: 'logout', 
-  action: 'logout', 
-  category: 'authorization', 
 } }
 </code> </code>
Line 85: Line 57:
 <code> <code>
 { {
-  // Data sent to GA 
   action: SLIP_TYPE,   action: SLIP_TYPE,
   event_category: 'slip_buy',   event_category: 'slip_buy',
   event_label: USER_ID,   event_label: USER_ID,
-   
-  // Data sent to GTM 
-  event: 'slipBuy', 
-  action: SLIP_TYPE, 
-  category: 'slip_buy', 
-  label: USER_ID, 
 } }
  
Line 109: Line 74:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'addBetToBettingSlip',   action: 'addBetToBettingSlip',
-   
-  // Data sent to GTM 
-  gameModuleName, 
-  eventUUIDS, 
-  market, 
-  selection, 
 } }
 </code> </code>
Line 122: Line 80:
 <code> <code>
 { {
-  // Data sent to GA 
   action: METHOD,   action: METHOD,
   event_category: 'deposit',   event_category: 'deposit',
   event_label: USER_ID,   event_label: USER_ID,
-  value: AMOUNT, 
-   
-  // Data sent to GTM 
-  event: 'depositSuccess', 
-  action: METHOD, 
-  category: 'deposit', 
-  label: USER_ID, 
   value: AMOUNT,   value: AMOUNT,
 } }
Line 140: Line 90:
 AMOUNT is user's deposit amount AMOUNT is user's deposit amount
 </code> </code>
 +
 **withdrawalSuccess** **withdrawalSuccess**
 <code> <code>
 { {
-  // Data sent to GA 
   action: METHOD,   action: METHOD,
   event_category: 'withdrawal',   event_category: 'withdrawal',
   event_label: USER_ID,   event_label: USER_ID,
-  value: AMOUNT, 
-   
-  // Data sent to GTM 
-  event: 'withdrawalSuccess', 
-  action: METHOD, 
-  category: 'withdrawal', 
-  label: USER_ID, 
   value: AMOUNT,   value: AMOUNT,
 } }
Line 165: Line 108:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'click',   action: 'click',
   event_category: 'deposit',   event_category: 'deposit',
   event_label: LABEL,   event_label: LABEL,
   value: 1,   value: 1,
-   +} 
-  // Data sent to GTM + 
-  event: 'myAccountMenuDepositButtonClick',+LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button' 
 +</code> 
 + 
 +**viewContent** 
 +<code> 
 +{ 
 +  action: 'viewContent', 
 +  event_label: CONTENT NAME, 
 +} 
 + 
 +CONTENT NAME is event name. 
 +</code> 
 + 
 +**registrationFormOpen** 
 +<code> 
 +{ 
 +  action: 'registration_form_open', 
 +  category: registration, 
 +} 
 +</code> 
 + 
 +====== Events and their data (GTM): ====== 
 + 
 +**gtm-registrationInit** 
 +<code> 
 +{ 
 +  event: 'gtm-registrationInit', 
 +  action: 'registration_init', 
 +  category: 'registration', 
 +} 
 +</code> 
 + 
 +**gtm-registrationConfirmationKey** 
 +<code> 
 +{ 
 +  event: 'gtm-registrationConfirmationKey', 
 +  action: 'confirmation_key', 
 +  category: 'registration', 
 +} 
 +</code> 
 + 
 +**gtm-registrationFinished** 
 +<code> 
 +{ 
 +  event: 'gtm-registrationFinished', 
 +  action: 'finished', 
 +  category: 'registration', 
 +  userID: USER_ID 
 +} 
 + 
 +USER_ID is current user id 
 +</code> 
 + 
 +**gtm-login** 
 +<code> 
 +{ 
 +  event: 'gtm-login', 
 +  action: 'login', 
 +  category: 'authorization', 
 +  userID: USER_ID 
 +} 
 + 
 +USER_ID is current user id 
 +</code> 
 + 
 +**gtm-logout** 
 +<code> 
 +{ 
 +  event: 'gtm-logout', 
 +  action: 'logout', 
 +  category: 'authorization', 
 +} 
 +</code> 
 + 
 +**gtm-slipBuy** 
 +<code> 
 +{ 
 +  event: 'gtm-slipBuy', 
 +  action: SLIP_TYPE, 
 +  category: 'slip_buy', 
 +  label: USER_ID, 
 +  eventUUIDS: EVENT_UUIDS, 
 +  amount: AMOUNT, 
 +  walletType: WALLET_TYPE; 
 +} 
 + 
 +SLIP_TYPE can be: 
 +- 'fastbet' (when user is logged out) 
 +- 'bet' (when user is logged in) 
 + 
 +USER_ID can be: 
 +- user id when the user is logged in 
 +- 'null' when the user is logged out 
 + 
 +EVENT_UUIDS is an array of event uuids, e.g. b78a17bc-17e9-52f8-b8d0-7db8ccdeda9d. 
 +AMOUNT is total betting slip amount. 
 +WALLET_TYPE is wallet type used when purchasing a slip - 'main', 'promo' or 'bonus' 
 +</code> 
 + 
 +**gtm-addBetToBettingSlip** 
 +<code> 
 +{ 
 +  action: 'gtm-addBetToBettingSlip', 
 +  gameModuleName: GAME_MODULE_NAME, 
 +  eventUUIDS: EVENT_UUIDS, 
 +  market: MARKET, 
 +  selection: SELECTED, 
 +} 
 + 
 +GAME_MODULE_NAME represents game module from the APP. For instance, 'prematch', 'keno', 'horses', etc... 
 +EVENT_UUIDS is an array containing event uuids, e.g., '3ce479b2-31aa-56e5-945d-5e3da9d3d0e7'. 
 +MARKET is bet market. 
 +SELECTED is bet selection. 
 + 
 +</code> 
 + 
 +**gtm-depositSuccess** 
 +<code> 
 +{ 
 +  event: 'gtm-depositSuccess', 
 +  action: METHOD, 
 +  category: 'deposit', 
 +  label: USER_ID, 
 +  value: AMOUNT, 
 +  userID: USER_ID, 
 +  amount: AMOUNT, 
 +  depositsCount: DEPOSIT_COUNT, 
 +} 
 + 
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc.. 
 +USER_ID is current user id 
 +AMOUNT is user's deposit amount 
 +DEPOSIT_COUNT is the number of initiated deposit, e.g. 1, 2, 3, ... (meaning 1st deposit, 2nd deposit, ...) 
 +</code> 
 + 
 +**gtm-withdrawalSuccess** 
 +<code> 
 +{ 
 +  event: 'gtm-withdrawalSuccess', 
 +  action: METHOD, 
 +  category: 'withdrawal', 
 +  label: USER_ID, 
 +  value: AMOUNT, 
 +} 
 + 
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc.. 
 +USER_ID is current user id 
 +AMOUNT is user's withdrawals amount 
 +</code> 
 + 
 +**gtm-myAccountMenuDepositButtonClick** 
 +<code> 
 +{ 
 +  event: 'gtm-myAccountMenuDepositButtonClick',
   action: 'click',   action: 'click',
   event_category: 'deposit',   event_category: 'deposit',
Line 180: Line 275:
  
 LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button' LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
 +</code>
 +
 +**gtm-viewContent**
 +<code>
 +{
 +   event: 'gtm-viewContent',
 +   action: 'viewContent',
 +   label: CONTENT NAME,
 +   eventUUIDS: [CONTENT ID],
 +   contentName: CONTENT NAME,
 +}
 +
 +CONTENT NAME is event name.
 +CONTENT ID is event uuid.
 </code> </code>
  • admin/online-platform-cms/google-events.txt
  • Last modified: 2024/05/09 06:34
  • by evaldas-luksys