admin:online-platform-cms:google-events

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admin:online-platform-cms:google-events [2022/11/03 17:03] – ↷ Page name changed from admin:online-platform-cms:google-analytics-events to admin:online-platform-cms:google-events evaldas-luksysadmin:online-platform-cms:google-events [2023/12/11 14:17] – evaldas-luksys
Line 9: Line 9:
   * **logout** (//when user logs out//)   * **logout** (//when user logs out//)
   * **slipBuy** (//When user buys slip//)   * **slipBuy** (//When user buys slip//)
-  * **addBetToBettingSlip** (//When successfully adding bet to betting slip //)+  * **addBetToBettingSlip** (//After adding bet to betting slip //)
   * **depositSuccess** (//When user makes a successful deposit//)   * **depositSuccess** (//When user makes a successful deposit//)
   * **withdrawalSuccess** (//When user makes a successful withdrawal//)   * **withdrawalSuccess** (//When user makes a successful withdrawal//)
   * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)   * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)
 +  * **viewContent** (//When the user visits Live/Prematch/Outright single event//)
  
-====== Events and their data: ======+====== Events and their data (GA): ======
  
 **registrationInit** **registrationInit**
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'registration_init',   action: 'registration_init',
   event_category: 'registration',   event_category: 'registration',
-   +} 
-  // Data sent to GTM+</code> 
 + 
 +**registrationConfirmationKey** 
 +<code> 
 +{ 
 +  action: 'confirmation_key', 
 +  event_category: 'registration', 
 +} 
 +</code> 
 +**registrationFinished** 
 +<code> 
 +{ 
 +  action: 'finished', 
 +  event_category: 'registration', 
 +} 
 +</code> 
 +**login** 
 +<code> 
 +{ 
 +  action: 'login', 
 +  event_category: 'authorization', 
 +} 
 +</code> 
 +**logout** 
 +<code> 
 +{ 
 +  action: 'logout', 
 +  event_category: 'authorization', 
 +} 
 +</code> 
 +**slipBuy** 
 +<code> 
 +{ 
 +  action: SLIP_TYPE, 
 +  event_category: 'slip_buy', 
 +  event_label: USER_ID, 
 +} 
 + 
 +SLIP_TYPE can be: 
 +- 'fastbet' (when user is logged out) 
 +- 'bet' (when user is logged in) 
 + 
 +USER_ID can be: 
 +- user id when the user is logged in 
 +- 'null' when the user is logged out 
 +</code> 
 + 
 +**addBetToBettingSlip** 
 +<code> 
 +{ 
 +  action: 'addBetToBettingSlip', 
 +} 
 +</code> 
 +**depositSuccess** 
 +<code> 
 +{ 
 +  action: METHOD, 
 +  event_category: 'deposit', 
 +  event_label: USER_ID, 
 +  value: AMOUNT, 
 +} 
 + 
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc.. 
 +USER_ID is current user id 
 +AMOUNT is user's deposit amount 
 +</code> 
 + 
 +**withdrawalSuccess** 
 +<code> 
 +{ 
 +  action: METHOD, 
 +  event_category: 'withdrawal', 
 +  event_label: USER_ID, 
 +  value: AMOUNT, 
 +} 
 + 
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc.. 
 +USER_ID is current user id 
 +AMOUNT is user's withdrawals amount 
 +</code> 
 + 
 +**myAccountMenuDepositButtonClick** 
 +<code> 
 +{ 
 +  action: 'click', 
 +  event_category: 'deposit', 
 +  event_label: LABEL, 
 +  value: 1, 
 +} 
 + 
 +LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button' 
 +</code> 
 + 
 +**viewContent** 
 +<code> 
 +{ 
 +  action: 'viewContent', 
 +  event_label: CONTENT NAME, 
 +} 
 + 
 +CONTENT NAME is event name. 
 +</code> 
 + 
 +====== Events and their data (GTM): ====== 
 + 
 +**registrationInit** 
 +<code> 
 +{
   event: 'registrationInit',   event: 'registrationInit',
   action: 'registration_init',   action: 'registration_init',
Line 33: Line 140:
 <code> <code>
 { {
-  // Data sent to GA 
-  action: 'confirmation_key', 
-  event_category: 'registration', 
-   
-  // Data sent to GTM 
   event: 'registrationConfirmationKey',   event: 'registrationConfirmationKey',
   action: 'confirmation_key',   action: 'confirmation_key',
Line 43: Line 145:
 } }
 </code> </code>
 +
 **registrationFinished** **registrationFinished**
 <code> <code>
 { {
-  // Data sent to GA 
-  action: 'finished', 
-  event_category: 'registration', 
-   
-  // Data sent to GTM 
   event: 'registrationFinished',   event: 'registrationFinished',
   action: 'finished',   action: 'finished',
   category: 'registration',   category: 'registration',
 +  userID: USER_ID
 } }
 +
 +USER_ID is current user id
 </code> </code>
 +
 **login** **login**
 <code> <code>
 { {
-  // Data sent to GA 
-  action: 'login', 
-  event_category: 'authorization', 
-   
-  // Data sent to GTM 
   event: 'login',   event: 'login',
   action: 'login',   action: 'login',
   category: 'authorization',   category: 'authorization',
 +  userID: USER_ID
 } }
 +
 +USER_ID is current user id
 </code> </code>
 +
 **logout** **logout**
 <code> <code>
 { {
-  // Data sent to GA 
-  action: 'logout', 
-  event_category: 'authorization', 
-   
-  // Data sent to GTM 
   event: 'logout',   event: 'logout',
   action: 'logout',   action: 'logout',
Line 82: Line 178:
 } }
 </code> </code>
 +
 **slipBuy** **slipBuy**
 <code> <code>
 { {
-  // Data sent to GA 
-  action: SLIP_TYPE, 
-  event_category: 'slip_buy', 
-  event_label: USER_ID, 
-   
-  // Data sent to GTM 
   event: 'slipBuy',   event: 'slipBuy',
   action: SLIP_TYPE,   action: SLIP_TYPE,
   category: 'slip_buy',   category: 'slip_buy',
   label: USER_ID,   label: USER_ID,
 +  eventUUIDS: EVENT_UUIDS,
 +  amount: AMOUNT,
 +  walletType: WALLET_TYPE;
 } }
  
Line 104: Line 198:
 - user id when the user is logged in - user id when the user is logged in
 - 'null' when the user is logged out - 'null' when the user is logged out
 +
 +EVENT_UUIDS is an array of event uuids, e.g. b78a17bc-17e9-52f8-b8d0-7db8ccdeda9d.
 +AMOUNT is total betting slip amount.
 +WALLET_TYPE is wallet type used when purchasing a slip - 'main', 'promo' or 'bonus'
 </code> </code>
  
Line 109: Line 207:
 <code> <code>
 { {
-  // Data sent to GA 
   action: 'addBetToBettingSlip',   action: 'addBetToBettingSlip',
-   +  gameModuleName: GAME_MODULE_NAME, 
-  // Data sent to GTM +  eventUUIDS: EVENT_UUIDS, 
-  gameModuleName, +  market: MARKET, 
-  eventUUIDS, +  selection: SELECTED,
-  market, +
-  selection,+
 } }
 +
 +GAME_MODULE_NAME represents game module from the APP. For instance, 'prematch', 'keno', 'horses', etc...
 +EVENT_UUIDS is an array containing event uuids, e.g., '3ce479b2-31aa-56e5-945d-5e3da9d3d0e7'.
 +MARKET is bet market.
 +SELECTED is bet selection.
 +
 </code> </code>
 +
 **depositSuccess** **depositSuccess**
 <code> <code>
 { {
-  // Data sent to GA 
-  action: METHOD, 
-  event_category: 'deposit', 
-  event_label: USER_ID, 
-  value: AMOUNT, 
-   
-  // Data sent to GTM 
   event: 'depositSuccess',   event: 'depositSuccess',
   action: METHOD,   action: METHOD,
Line 134: Line 229:
   label: USER_ID,   label: USER_ID,
   value: AMOUNT,   value: AMOUNT,
 +  userID: USER_ID,
 +  amount: AMOUNT,
 +  depositsCount: DEPOSIT_COUNT,
 } }
  
Line 139: Line 237:
 USER_ID is current user id USER_ID is current user id
 AMOUNT is user's deposit amount AMOUNT is user's deposit amount
 +DEPOSIT_COUNT is the number of initiated deposit, e.g. 1, 2, 3, ... (meaning 1st deposit, 2nd deposit, ...)
 </code> </code>
 +
 **withdrawalSuccess** **withdrawalSuccess**
 <code> <code>
 { {
-  // Data sent to GA 
-  action: METHOD, 
-  event_category: 'withdrawal', 
-  event_label: USER_ID, 
-  value: AMOUNT, 
-   
-  // Data sent to GTM 
   event: 'withdrawalSuccess',   event: 'withdrawalSuccess',
   action: METHOD,   action: METHOD,
Line 165: Line 258:
 <code> <code>
 { {
-  // Data sent to GA 
-  action: 'click', 
-  event_category: 'deposit', 
-  event_label: LABEL, 
-  value: 1, 
-   
-  // Data sent to GTM 
   event: 'myAccountMenuDepositButtonClick',   event: 'myAccountMenuDepositButtonClick',
   action: 'click',   action: 'click',
Line 180: Line 266:
  
 LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button' LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
 +</code>
 +
 +**viewContent**
 +<code>
 +{
 +   event: 'viewContent',
 +   action: 'viewContent',
 +   label: CONTENT NAME,
 +   eventUUIDS: [CONTENT ID],
 +   contentName: CONTENT NAME,
 +}
 +
 +CONTENT NAME is event name.
 +CONTENT ID is event uuid.
 </code> </code>
  • admin/online-platform-cms/google-events.txt
  • Last modified: 2024/05/09 06:34
  • by evaldas-luksys