admin:online-platform-cms:google-events

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admin:online-platform-cms:google-events [2022/11/03 17:03] – removed - external edit (Unknown date) 127.0.0.1admin:online-platform-cms:google-events [2023/12/11 14:17] – evaldas-luksys
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 +====== Google Analytics/Google Tag Manager events ======
  
 +Currently website sends these events to GA/GTM platforms:
 +
 +  * **registrationInit** (//When user clicks Send Code button//)
 +  * **registrationConfirmationKey** (//When user enters confirmation key and clicks Verify button//)
 +  * **registrationFinished** (//When user clicks Create Account button//)
 +  * **login** (//When user logs in//)
 +  * **logout** (//when user logs out//)
 +  * **slipBuy** (//When user buys slip//)
 +  * **addBetToBettingSlip** (//After adding bet to betting slip //)
 +  * **depositSuccess** (//When user makes a successful deposit//)
 +  * **withdrawalSuccess** (//When user makes a successful withdrawal//)
 +  * **myAccountMenuDepositButtonClick** (//When user clicks deposit button. Different labels are sent for mobile and desktop buttons//)
 +  * **viewContent** (//When the user visits Live/Prematch/Outright single event//)
 +
 +====== Events and their data (GA): ======
 +
 +**registrationInit**
 +<code>
 +{
 +  action: 'registration_init',
 +  event_category: 'registration',
 +}
 +</code>
 +
 +**registrationConfirmationKey**
 +<code>
 +{
 +  action: 'confirmation_key',
 +  event_category: 'registration',
 +}
 +</code>
 +**registrationFinished**
 +<code>
 +{
 +  action: 'finished',
 +  event_category: 'registration',
 +}
 +</code>
 +**login**
 +<code>
 +{
 +  action: 'login',
 +  event_category: 'authorization',
 +}
 +</code>
 +**logout**
 +<code>
 +{
 +  action: 'logout',
 +  event_category: 'authorization',
 +}
 +</code>
 +**slipBuy**
 +<code>
 +{
 +  action: SLIP_TYPE,
 +  event_category: 'slip_buy',
 +  event_label: USER_ID,
 +}
 +
 +SLIP_TYPE can be:
 +- 'fastbet' (when user is logged out)
 +- 'bet' (when user is logged in)
 +
 +USER_ID can be:
 +- user id when the user is logged in
 +- 'null' when the user is logged out
 +</code>
 +
 +**addBetToBettingSlip**
 +<code>
 +{
 +  action: 'addBetToBettingSlip',
 +}
 +</code>
 +**depositSuccess**
 +<code>
 +{
 +  action: METHOD,
 +  event_category: 'deposit',
 +  event_label: USER_ID,
 +  value: AMOUNT,
 +}
 +
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
 +USER_ID is current user id
 +AMOUNT is user's deposit amount
 +</code>
 +
 +**withdrawalSuccess**
 +<code>
 +{
 +  action: METHOD,
 +  event_category: 'withdrawal',
 +  event_label: USER_ID,
 +  value: AMOUNT,
 +}
 +
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
 +USER_ID is current user id
 +AMOUNT is user's withdrawals amount
 +</code>
 +
 +**myAccountMenuDepositButtonClick**
 +<code>
 +{
 +  action: 'click',
 +  event_category: 'deposit',
 +  event_label: LABEL,
 +  value: 1,
 +}
 +
 +LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
 +</code>
 +
 +**viewContent**
 +<code>
 +{
 +  action: 'viewContent',
 +  event_label: CONTENT NAME,
 +}
 +
 +CONTENT NAME is event name.
 +</code>
 +
 +====== Events and their data (GTM): ======
 +
 +**registrationInit**
 +<code>
 +{
 +  event: 'registrationInit',
 +  action: 'registration_init',
 +  category: 'registration',
 +}
 +</code>
 +
 +**registrationConfirmationKey**
 +<code>
 +{
 +  event: 'registrationConfirmationKey',
 +  action: 'confirmation_key',
 +  category: 'registration',
 +}
 +</code>
 +
 +**registrationFinished**
 +<code>
 +{
 +  event: 'registrationFinished',
 +  action: 'finished',
 +  category: 'registration',
 +  userID: USER_ID
 +}
 +
 +USER_ID is current user id
 +</code>
 +
 +**login**
 +<code>
 +{
 +  event: 'login',
 +  action: 'login',
 +  category: 'authorization',
 +  userID: USER_ID
 +}
 +
 +USER_ID is current user id
 +</code>
 +
 +**logout**
 +<code>
 +{
 +  event: 'logout',
 +  action: 'logout',
 +  category: 'authorization',
 +}
 +</code>
 +
 +**slipBuy**
 +<code>
 +{
 +  event: 'slipBuy',
 +  action: SLIP_TYPE,
 +  category: 'slip_buy',
 +  label: USER_ID,
 +  eventUUIDS: EVENT_UUIDS,
 +  amount: AMOUNT,
 +  walletType: WALLET_TYPE;
 +}
 +
 +SLIP_TYPE can be:
 +- 'fastbet' (when user is logged out)
 +- 'bet' (when user is logged in)
 +
 +USER_ID can be:
 +- user id when the user is logged in
 +- 'null' when the user is logged out
 +
 +EVENT_UUIDS is an array of event uuids, e.g. b78a17bc-17e9-52f8-b8d0-7db8ccdeda9d.
 +AMOUNT is total betting slip amount.
 +WALLET_TYPE is wallet type used when purchasing a slip - 'main', 'promo' or 'bonus'
 +</code>
 +
 +**addBetToBettingSlip**
 +<code>
 +{
 +  action: 'addBetToBettingSlip',
 +  gameModuleName: GAME_MODULE_NAME,
 +  eventUUIDS: EVENT_UUIDS,
 +  market: MARKET,
 +  selection: SELECTED,
 +}
 +
 +GAME_MODULE_NAME represents game module from the APP. For instance, 'prematch', 'keno', 'horses', etc...
 +EVENT_UUIDS is an array containing event uuids, e.g., '3ce479b2-31aa-56e5-945d-5e3da9d3d0e7'.
 +MARKET is bet market.
 +SELECTED is bet selection.
 +
 +</code>
 +
 +**depositSuccess**
 +<code>
 +{
 +  event: 'depositSuccess',
 +  action: METHOD,
 +  category: 'deposit',
 +  label: USER_ID,
 +  value: AMOUNT,
 +  userID: USER_ID,
 +  amount: AMOUNT,
 +  depositsCount: DEPOSIT_COUNT,
 +}
 +
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
 +USER_ID is current user id
 +AMOUNT is user's deposit amount
 +DEPOSIT_COUNT is the number of initiated deposit, e.g. 1, 2, 3, ... (meaning 1st deposit, 2nd deposit, ...)
 +</code>
 +
 +**withdrawalSuccess**
 +<code>
 +{
 +  event: 'withdrawalSuccess',
 +  action: METHOD,
 +  category: 'withdrawal',
 +  label: USER_ID,
 +  value: AMOUNT,
 +}
 +
 +METHOD is current users selected payment method, e.g. 'manual', 'retail', 'mlipa' and etc..
 +USER_ID is current user id
 +AMOUNT is user's withdrawals amount
 +</code>
 +
 +**myAccountMenuDepositButtonClick**
 +<code>
 +{
 +  event: 'myAccountMenuDepositButtonClick',
 +  action: 'click',
 +  event_category: 'deposit',
 +  event_label: LABEL,
 +  value: 1,
 +}
 +
 +LABEL can either be 'desktop-my-account-menu-deposit-button' or 'mobile-my-account-menu-deposit-button'
 +</code>
 +
 +**viewContent**
 +<code>
 +{
 +   event: 'viewContent',
 +   action: 'viewContent',
 +   label: CONTENT NAME,
 +   eventUUIDS: [CONTENT ID],
 +   contentName: CONTENT NAME,
 +}
 +
 +CONTENT NAME is event name.
 +CONTENT ID is event uuid.
 +</code>
  • admin/online-platform-cms/google-events.txt
  • Last modified: 2024/05/09 06:34
  • by evaldas-luksys