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To track google ads conversions (via Google Tag Manager) we need to complete these steps:
- Set up the Conversion Linker tag
- Set up the Google Ads Conversion Tracking tag
Conversion Linker tag
The linker tag set up example:
The trigger that needs adding is named 'All Pages', which is already predefined in triggers list.
Google Ads Conversion Tracking tag
Before creating the tag, we should get Conversion ID and Conversion Label. These can be found when creating new conversion, in 'Set up tag' section:
Next, in Google Tag Manager we need to add Google Ads Conversion Tracking tag, with such configuration.