facebook-pixel-and-fresh8

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facebook-pixel-and-fresh8 [2022/11/23 14:56] – [View content] evaldas-luksysfacebook-pixel-and-fresh8 [2024/04/11 12:09] (current) – [Triggers] evaldas-luksys
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 Other events are optional, but the more are added, the better result can be achieved. Other events are optional, but the more are added, the better result can be achieved.
 +
 +Please note, javascript code snippets in the screenshots were added just for display purposes. The correct code snippets are next to the screenshots and these should be pasted in Google Tag Manager.
  
 ====== Custom variables ====== ====== Custom variables ======
  
-In some code snippets we use <code>{{variable name}}</code>These variables represent data sent from our app. For instance, when user adds bet to betting slip, **addBetToBettingSlip** event is sent with some data, e.g. event UUID, market and etc... So each <code>{{variable}}</code> created represents single piece of data, which then can be used in Tags.+In some code snippets we use <code>{{variable name}}</code>These variables represent data sent from our app. For instance, when user adds bet to betting slip, **gtm-addBetToBettingSlip** event is sent with some data, e.g. event UUID, market and etc... So each <code>{{variable}}</code> created represents single piece of data, which then can be used in Tags. 
 + 
 +For custom variable list please read Custom variables section.
  
 ====== Triggers ====== ====== Triggers ======
 Some of the Tags are using triggers. Trigger is basically and event sent from our app. We need to create a trigger for each event, and then those triggers are assigned to Tags. Some of the Tags are using triggers. Trigger is basically and event sent from our app. We need to create a trigger for each event, and then those triggers are assigned to Tags.
 +
 +For trigger list please read triggers section.
  
 ====== GTM Tags ====== ====== GTM Tags ======
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 {{:online:meta-pixel-fresh8:fb_pixel_lead_tag.jpg|}} {{:online:meta-pixel-fresh8:fb_pixel_lead_tag.jpg|}}
 +
 +Code snippet below. Please replace currency 'EUR' with your currency symbol.
  
 <code> <code>
 <script> <script>
 fbq("track", "Lead", { fbq("track", "Lead", {
-  currency: {{Currency}},+  currency: 'EUR',
   value: 0,   value: 0,
   external_id: {{user ID}},   external_id: {{user ID}},
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 </script> </script>
 </code> </code>
- 
 ==== Purchase ==== ==== Purchase ====
  
 {{:online:meta-pixel-fresh8:fb_pixel_slip_buy_tag.jpg|}} {{:online:meta-pixel-fresh8:fb_pixel_slip_buy_tag.jpg|}}
 +
 +Please replace currency with your own.
  
 <code> <code>
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         content_type: 'product',         content_type: 'product',
         content_ids: data,         content_ids: data,
-        currency: {{Currency}},+        currency: 'EUR',
         value: {{Amount}}         value: {{Amount}}
         });         });
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 {{:online:meta-pixel-fresh8:fb_pixel_complete_registration.jpg|}} {{:online:meta-pixel-fresh8:fb_pixel_complete_registration.jpg|}}
 +
 +Please replace currency with your own.
  
 <code> <code>
 <script> <script>
   fbq("track", "CompleteRegistration", {   fbq("track", "CompleteRegistration", {
-    currency: {{Currency}},+    currency: 'EUR',
     external_id: {{user ID}},     external_id: {{user ID}},
     value: {{Amount}}      value: {{Amount}} 
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 {{:online:meta-pixel-fresh8:fb_pixel_subscribe_tag.jpg|}} {{:online:meta-pixel-fresh8:fb_pixel_subscribe_tag.jpg|}}
 +
 +Please replace currency with your own.
  
 <code> <code>
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   fbq("trackCustom", "Subscribe", {   fbq("trackCustom", "Subscribe", {
     value: {{Amount}},     value: {{Amount}},
-    currency: {{Currency}},+    currency: 'EUR',
     external_id: {{user ID}}     external_id: {{user ID}}
   });   });
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 {{:online:meta-pixel-fresh8:custom_variable_market.jpg|}} {{:online:meta-pixel-fresh8:custom_variable_market.jpg|}}
  
-==== {{Currency}} ==== 
-{{:online:meta-pixel-fresh8:custom_variable_currency.jpg|}} 
  
 ==== {{user ID}} ==== ==== {{user ID}} ====
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 ==== {{Amount}} ==== ==== {{Amount}} ====
 {{:online:meta-pixel-fresh8:custom_variable_amount.jpg|}} {{:online:meta-pixel-fresh8:custom_variable_amount.jpg|}}
 +
 +==== {{depositsCount}} ====
 +{{:online:meta-pixel-fresh8:custom_variable_deposits_count.jpg|}}
 +
 +==== More information about other possible data layer variables can be found here ====
 +https://wiki.advbet.com/admin/online-platform-cms/google-events#events-and-their-data
  
  
 ====== Triggers ====== ====== Triggers ======
  
 +Bare in mind, that event names in the screenshots might be out of date. For up to date event names please visit this page: https://wiki.advbet.com/admin/online-platform-cms/google-events?s[]=google&s[]=tag&s[]=manager#events-and-their-data-gtm
 ==== Pageview ==== ==== Pageview ====
  
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 {{:online:meta-pixel-fresh8:subsequent_deposit_success_trigger.jpg|}} {{:online:meta-pixel-fresh8:subsequent_deposit_success_trigger.jpg|}}
 +
 +==== Add to slip event ====
 +
 +{{:online:meta-pixel-fresh8:add_to_slip_trigger.jpg|}}
  • facebook-pixel-and-fresh8.1669215365.txt.gz
  • Last modified: 2022/11/23 14:56
  • by evaldas-luksys