To track google ads conversions (via Google Tag Manager) we need to complete these steps:

  * Set up the Conversion Linker tag
  * Set up the Google Ads Conversion Tracking tag

====== Conversion Linker tag ======

The linker tag set up example:

{{:online:gtm:google-ads:linker_tag_in_gtm.jpg|}}

The trigger that needs adding is named 'All Pages', which is available in GTM trigger list as already predefined trigger.

====== Google Ads Conversion Tracking tag ======

Before creating the tag, we should get Conversion ID and Conversion Label. These can be found when creating new conversion, in 'Set up tag' section:

{{:online:gtm:google-ads:get_conversion_tag_set_up_details.jpg|}}

Now we will create a tag, which allows tracking registration conversions. Our app is firing many different events to GTM and the event name for when user registers is **registrationFinished**. We can create a //custom// trigger for this:

{{:online:gtm:google-ads:custom_registration_finished_trigger.jpg|}}

Now this trigger will always be triggered once user creates a new account. Next step is to create a tag, which should look like this:

{{:online:gtm:google-ads:final_google_ads_conversion_tracking_tag_set_up.jpg|}}

For basic set up we need to:

  * Add Conversion ID and Conversion Label, which we retrieved earlier
  * Add our custom Registration Finished trigger, that we created earlier